This SOP shows how to create quick, polished, faceless videos using ElevenLabs for voiceover and Canva for typewriter-style visuals.
Create 20–35 second vertical videos that push viewers to the Family Protection Check and generate GHL leads.
Use this workflow when you need fast South Elm content without getting on camera. ElevenLabs gives you a clean voiceover. Canva gives you the typewriter-style video. The CTA sends people to the Family Protection Check.
Keep every video between 20 and 35 seconds. Long enough to land the message, short enough to repeat the CTA often.
Use 9:16 vertical video, 1080 x 1920, for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.
“Take the 2-minute Family Protection Check.” Use the same CTA in the video, caption, end card, and bio link.
https://innershift360.com/family-protection-check Alternate if using SouthElmCap.com: https://southelmcap.com/family-protection-check/
ElevenLabs should be used for the voice. Keep the voice mature, warm, calm, and trustworthy. This should sound like a wise advisor, not a hype commercial.
Stability: 55–70 Similarity: 75–90 Style / Exaggeration: 15–30 Speaker Boost: On Tone: Warm Mature Trustworthy Calm Advisor / chaplain energy Not hype Not robotic Not theatrical
family-protection-check-covered-or-confused-vo.mp3 family-protection-check-job-coverage-vo.mp3 family-protection-check-kids-should-not-guess-vo.mp3 family-protection-check-funeral-homes-do-not-wait-vo.mp3 family-protection-check-just-sayin-swag-vo.mp3
Canva should handle the visual layout, typewriter-style text, brand colors, logo, music, and export. Use one reusable template so Ralph or Periscal can produce videos quickly.
South Elm Navy: #071821 Deep Navy: #0B1E2D South Elm Green: #4CAF50 Light Green: #78E08F Just Sayin’ Burgundy: #6B1A1A Gold Accent: #D7B66A Cream: #F7F4EA White: #FFFFFF
Primary Bold Fonts: Anton League Spartan Montserrat ExtraBold Bebas Neue Text Rules: Use large white text. Highlight emotional words in green or gold. Keep each screen readable in under 3 seconds. Do not crowd the screen.
Scene 1: Hook Scene 2: Main question Scene 3: Family burden question Scene 4: Money availability question Scene 5: Emotional consequence Scene 6: Just Sayin’ line Scene 7: CTA Scene 8: End card with logo, phone, link
Use these scripts as the first batch. Record or generate all five voiceovers at once, then build all five videos from the same Canva template.
If something happened tomorrow… Would your family be covered… or confused? Would your kids know where the policy is? Would money be available quickly? Would your spouse have to borrow? Just Sayin’… love without a plan can get expensive. Take the two-minute Family Protection Check.
That life insurance at work may not protect your family the way you think. What happens if you retire? What happens if you change jobs? What happens if the coverage is smaller than the funeral bill? Before you assume you’re covered, take the Family Protection Check.
Your children should not have to become detectives while they are grieving. They should not have to search for policies, guess your wishes, or figure out how to pay the funeral home. Protection is not just a policy. Protection is clarity. Take the Family Protection Check.
Funeral homes do not wait for families to get organized. Grief is immediate. Bills are immediate. Decisions are immediate. The question is whether the money and instructions are ready. Take the two-minute Family Protection Check.
Just Sayin’… Everybody says, “My family knows I love them.” Good. But do they know where the policy is? Do they know how much it pays? Do they know who to call? Love is what you feel. Protection is what you make clear. Take the Family Protection Check.
Every video should drive one action: take the Family Protection Check. Post the same video across all short-form platforms with slight caption adjustments.
Use the strongest hook. Keep caption short. Mention “link in bio.” Pin the best-performing video.
Use a clean caption with the CTA. Add it to Stories with a link sticker when possible.
Use a search-friendly title. Include final expense, family protection, and life insurance language.
If something happened tomorrow, would your family be covered or confused? Take the 2-minute Family Protection Check. Link in bio. #FinalExpense #LifeInsurance #FamilyProtection #SouthElmCapital #JustSayin
A policy is not always a plan. Take the Family Protection Check and see whether your family would have money, instructions, and clarity if something happened. Link in bio.
Use this when assigning the production task to a VA, editor, or content assistant.
Create a 9:16 faceless typewriter-style video for South Elm Capital using the attached ElevenLabs voiceover. Visual style: Dark navy background, South Elm green highlights, subtle Just Sayin’ gold/burgundy accent, clean typewriter text animation, low cinematic music, soft typing sound. Branding: Use the South Elm Capital logo. Use navy, green, gold, and burgundy accents. Keep the design polished, readable, and mobile-first. End card text: Take the 2-minute Family Protection Check Call 704-270-9996 Link in bio Export: MP4 1080 x 1920 Under 35 seconds Post-ready for: TikTok Instagram Reels YouTube Shorts Facebook Reels
Before posting, verify the video is clear, branded, and conversion-ready.
□ Video is 9:16 vertical. □ Video is 20–35 seconds. □ Audio is clear and not robotic. □ Music is low enough to hear the voiceover. □ Typewriter text is readable on mobile. □ Emotional hook appears in first 2 seconds. □ South Elm logo appears on end card. □ CTA says: Take the 2-minute Family Protection Check. □ Phone number is correct: 704-270-9996. □ Link in bio points to Family Protection Check. □ Caption includes clear CTA. □ Hashtags are relevant. □ File name is clear. □ Video is saved in the South Elm content folder. □ Performance is tracked after posting.
Create or post at least one Family Protection Check video per day until there are 20 live variations across platforms.
Every week, identify the top hook, top CTA, and top platform. Make more videos from what worked.
The video is not the finish line. The video should push people to the Family Protection Check, the check should trigger GHL, and GHL should create the call task.